Category: D2C industry insights
Insights, tips and stories from the jewellery industry.
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Career Counselling and GuidanceWhy We Buy Things at Night
Late-night shopping is not always about wanting more things. Sometimes, it is simply the first time all day that we have enough quiet to shop. After work, commuting, family responsibilities and a full day of notifications, the evening can be the only time people have to browse without rushing. The shop may be closed, but [ ]
Best Job portalsHow Luxury Brands Hire Differently Than Mass Retail
Walk into a luxury boutique and you’ll notice something almost immediately: the atmosphere feels different. Customers are not rushed, sales conversations flow naturally, and every interaction appears carefully considered. Now compare that with a busy mass retail store, where speed, efficiency, and customer volume often drive daily operations. Both environments are part of the retail [ ]
D2C industry insightsTop 10 D2C Brands in India in 2026
Read about the Top 10 D2C Brands in India.
D2C industry insightsPhotography, Video, Design: The New Core Team for Brands
Not long ago, brand teams were built around operations, sales, and marketing. Creative functions like photography, video, and design were often outsourced or treated as support roles. That model no longer works. In 2026, for fashion, beauty, jewelry, and D2C brands, content is not a support function. It is the frontline of the business. The [ ]
D2C industry insights