D2C jobs · Mumbai
D2C marketing jobs in Mumbai
D2C marketing jobs in Mumbai cover the whole marketing mix of an online first brand: brand, content, social, CRM and paid. Performance and growth marketing roles have pages of their own.
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Brand and content · CRM and retention · Campaign planning
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Latest D2C marketing jobs in Mumbai
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About D2C marketing jobs in Mumbai
Marketing at a D2C brand is close to the numbers: every campaign can be traced to orders. Mumbai D2C brands hire marketers who can build a brand people remember and still explain what each rupee of spend did.
What the work involves
- Planning campaigns, launches and the marketing calendar.
- Briefing content, creatives and influencer collaborations.
- Running email, WhatsApp and retention programmes.
- Reporting on sales, repeat purchase and brand metrics.
How to get hired
- Marketing experience at a consumer brand, ideally online first.
- Comfort with analytics and campaign reporting.
- Strong writing and taste in creative work.
D2C marketers move up to marketing manager, then head of marketing or brand for the company. Experience across both brand and performance work is what most brands look for in a marketing head. Some move into founder roles at new brands. Agencies in the city also hire experienced D2C marketers for brand teams. Being able to explain what each campaign returned is what separates candidates.
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Plan campaigns and launches, brief content and creatives, manage social and email or WhatsApp calendars, and report on what drove sales. At smaller brands one person covers most of this.
Marketing roles own the brand, the message and the calendar. Performance marketing roles own paid acquisition budgets and their returns. The two work closely and are listed separately here.
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